customer proposition

customer proposition
customer proposition UK US noun [singular]
MARKETING the combination of things that a company offers to customers, including products and services, prices, special offers, support, etc.: »

This café franchise has created a strong customer proposition based on fresh ingredients, competitive prices, and first-class service.


Financial and business terms. 2012.

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  • proposition — prop‧o‧si‧tion [ˌprɒpəˈzɪʆn ǁ ˌprɑː ] noun [countable] 1. COMMERCE a business idea, offer, or suggestion, for example a possible business deal: • I ll consider your proposition and let you know my decision next week. • We have a proposition to… …   Financial and business terms

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