This café franchise has created a strong customer proposition based on fresh ingredients, competitive prices, and first-class service.
Financial and business terms. 2012.
proposition — prop‧o‧si‧tion [ˌprɒpəˈzɪʆn ǁ ˌprɑː ] noun [countable] 1. COMMERCE a business idea, offer, or suggestion, for example a possible business deal: • I ll consider your proposition and let you know my decision next week. • We have a proposition to… … Financial and business terms
customer value proposition — UK US noun [C] (ABBREVIATION CVP, also product value proposition) ► MARKETING a reason for buying a particular product or service in relation to the value that it offers: »Your customer value proposition must focus closely on what your customer… … Financial and business terms
Customer equity — is the total combined customer lifetime values of all of a company’s customers. Contents 1 Overview 2 Customer equity strategy 3 Literature 4 See also … Wikipedia
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
Customer Value Proposition — Der Kundennutzen (Customer Value oder Customer Utility im angelsächsischen Sprachgebrauch) ist der von einem Kunden mit dessen Kaufentscheidung tatsächlich wahrgenommene Nutzen. Es gilt: Ein Kunde entscheidet sich unter Wettbewerbsbedingungen… … Deutsch Wikipedia
product value proposition — UK US noun [S] ► CUSTOMER VALUE PROPOSITION(Cf. ↑customer value proposition) … Financial and business terms
Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… … Wikipedia
Channel Value Proposition — is the business case made by a supplier to attract members of its distribution (business) channel. This is made up of many elements depending upon the sophistication of the supplier and channel members and the intensity of competition for share… … Wikipedia
Channel value proposition — is the business case made by a supplier to attract members of its distribution (business) channel. This is made up of many elements depending upon the sophistication of the supplier and channel members and the intensity of competition for share… … Wikipedia
Value Proposition — A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than… … Investment dictionary
